Sample Fundraising Letters | Format, Samples, Example and How To Write?

Sample Fundraising Letters: Fundraising letters are correspondences that are used to ask for standard donations, volunteer-work, in-kind contributions, sponsorships, etc. These are formal requests for donations from your recipient.

Fundraising letters are of special importance as they allow you to demonstrate your financial needs, tell your story, and allow your recipient to be involved in your cause. It helps you in communicating with the donors how important and essential their donations are to you and the end-receiver of that donation.

The letter is required to be donor-centric, concise and to the point. The type of letter will depend upon your recipient. Your fundraising letter will be different for first-time donors and regular donors will receive a different letter. It will also depend upon whether your recipient is an individual or a business house/ company.

Get Other Types of Letter Writing like Formal, Informal and Different Types of Letter Writing Samples.

Sample Fundraising Letters

Fundraising letters are a humble and formal request to your donors. You would want to build a long-term relationship with your donors and therefore there are some essential points you need to keep in mind. The key pointers to be kept in mind while writing any fundraising letters are as follows-

• Always add a personal touch: When addressing your donor, simply writing Mr or Mrs/Ms is not sufficient. Also putting in “Dear friend” or “Dear Sir/Madam” won’t help your case. Always address your recipient by their name and make sure you spell the name right. It will make a good first impact and your recipient will not feel like he is just one of the many recipients of the letter.
• Art of Storytelling: What leaves an impression on the recipient is the story you tell him. Show the reader the issue or the problem your organisation is working for and make it inclusive. Add an emotional touch to it.
• Detail about the problem: A clear outline of the issue you are working towards is essential. Keep it straightforward so as to avoid any confusion or miscommunication in the future.
• Explain your Mission: Explain your needs and your mission. Your readers should understand what you stand for and what are you trying to achieve. Clear information about how the donations will be used and who will receive the donation should be given.
• The impact: You need to explain how the donation will impact and make a difference in your mission. Include specific actions that will be carried out with their donation and the respective outcome of those actions.
• Call for action: Towards the end, urge your recipient to act quickly. Give the reader an understanding of urgency in the situation. You can mention what you have achieved as of yet and how the donations are making an impact.

Fundraising Letter Format to Ask for General Donations

Date:

(Your Name)

(Your Organization’s name)

(Street)

(City, State, Zip)

Dear (Donor’s Name),

[Begin with an emotional appeal]

Our organization has been actively working in the field of[Define the problem and your organization’s missionstatement and goal].

Your support is essential for us[Ask for support and give the relevant details necessary].

Thank you again.

Sincerely,

(Signature of Organization’s leader)

(Name of Organization’s leader)

P.S. [ Give relevant information about any upcoming event, volunteer opportunity or any other update]

 

Fundraising Letter to Ask for Sponsorship

Sponsorships letters are similar to general donation requests but they include information about an incentive that a donor can receive in exchange for the donation they make. Fundraising letters for Sponsorships help in raising money for events by asking businesses or individuals to help cover the cost of the event in exchange for advertising, special booth or inclusion in the Partner’s list.

Date:

(Your Name)

(Your Organization’s name)

(Street)

(City, State, Zip)

Dear (Donor’s Name),

Our annual/monthly event, [name of event] will take place on [Date] at [Location] . The theme for this year is [Theme].

We can’t make this event a successful one without the help of people/companies like you/yours.

By giving to [name of event] you will help us in accomplishing our goals[ give detailed information about the event and be as specific as possible]. Would you consider making a donation of [amount] to help sponsor our event?

In appreciation of your anticipated donation, we will provide you with[ mention all the deliverable from your side and be specific].

We hope that we can count on your help to make this year’s event a success.

[Give detail about how the donation can be made]

Thank you in advance for your sponsorship. You are invited to the event and we hope to see you there.

Sincerely,

(Signature of Organization’s leader)

(Name of Organization’s leader)

P.S. [End with an update on upcoming events and other relevant information]

Fundraising Letter to Ask for Volunteer Time

Fundraising letters asking for volunteer time are sent out to people if your nonprofit requires more volunteers. The letter tells them about the organization’s need for volunteers and different options to indicate how would they prefer to get involved.

Date:

(Your Name)

(Your Organization’s name)

(Street)

(City, State, Zip)

Dear (Volunteer’s Name),

We [organization’s name] are not writing to you to ask for money. We invite you to be a part of our upcoming volunteer day on [date] at [location].

Our event [information about the event] and we could use a helping hand.

If this interests you, just fill out the information at the bottom of the page and mail it back to us in the self-addressed and stamped envelope.

Thank you in advance for your donation of time, energy and service. Welcome to our team.

Sincerely,

(Signature of Organization’s leader)

(Name of Organization’s leader)

P.S. [Relevant information about the event or any other update]

Fundraising Letter to Ask for Corporate Donations

Fundraising letters are a great way to introduce yourself and you’re nonprofit if you do not know the corporate leader or business well. Fundraising letters are sent to ask for monetary and other kinds of help from businesses and companies.

Date:

(Your Name)

(Your Organization’s name)

(Street)

(City, State, Zip)

Dear (Full Name),

We are [organization name and mission statement]. As a leader at your company, you understand the need for [ discuss the problem you are trying to solve].

We are actively trying to create solutions for the problems our community is facing. To achieve maximum effectiveness we need the backing of the entire community.

This is why I am writing to you. We’re hoping to [ host an event, reach fundraiser goal etc.] and we would appreciate it if you could donate [ amount or in-kind donation].

I’d love to discuss this with you further. You can contact me at [ contact details- number and e-mail address etc.]

Thank you for your generosity and support in advance. I look forward to hearing from you soon.

Sincerely,

(Signature of Organization’s leader)

(Name of Organization’s leader)

P.S. [End with an update about an upcoming event, volunteer work or any other relevant information]

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